Each time technology makes innovative strides, we have integrated it into our daily lives, enhancing our capabilities and enriching our existence.
Humanity is now on the cusp of a future where the boundaries between reality and virtuality, life and machine, even life and death, are becoming indistinct. In this future, it’s essential to update not only the philosophies of individuals and companies but also their very existence.

The advent of XR technology has granted humanity 'new perceptions.' We have discovered ways to unleash our 'inner creativity' by removing spatial, physical, mental, and physical constraints.

Free Inner Creativity, STYLY focuses on XR-centered technology to liberate the creative and generative forces of individuals and corporations. In this newly unfolding chapter of history, we aim to contribute to the evolution of humanity by creating culture and industries.

*XR refers to the collective term for VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality)


We are a company that develops the Spatial Layer Platform 'STYLY'

In an era where reality and virtuality intertwine, we aim to create a world where everyone can enjoy spatial layers - envelop themselves in immersive environments. To achieve this, we are building a cultural and economic ecosystem in collaboration with various artists and creators, utilizing XR technology. Our goal is to pioneer a future where the integration of technology and creativity enables new forms of expression and experiences for all.

About Us

Company name
May 19, 2016
Masahiro Yamaguchi
Business contents
Operation of STYLY, a spatial layer platform
24th Sky Building 4F, 1-34-3 Shinjuku, Shinjuku-ku, Tokyo, Japan ZIP 160-0022
Traffic guide
5 minutes on foot from “Shinjuku Gyoen” station on Marunouchi Line

7 minutes from Toei Shinjuku Line · Fukutoshin Line “Shinjuku Sanchome” Station


December 2014
Started operations in Yoyogi
May 2016
Incorporated as Psychic VR Lab Co., Ltd.
April 2017
Relocated to Shinjuku office
August 2017
Released STYLY
February 2018
Launched NEWVIEW project
November 2019
Released STYLY mobile app
June 2020
Started supporting production of AR content
February 2021
Raised funds (total of 1.9 billion yen)
December 2021
KDDI's AR app relaunched as SATCH X powered by STYLY
March 2023
Raised funds (total of 2.6 billion yen
June 2024
Changed company name to STYLY, Inc.


Co-Founder and Chief Executive Officer
Masahiro Yamaguchi
Former CEO of ED-CONTRIVE (※)
Former Director of The Association of Copyright for Computer Software


After leading a successful and publicly traded company listed on the Tokyo Stock Exchange as Chief Executive Officer in his late 20s, Masahiro Yamaguchi returned to school to study engineering at MIT in his early 30s. After finishing his advanced studies at MIT, Yamaguchi returned to Tokyo from the United States, to start Psychic VR Lab in 2014. He incorporated the business to form Psychic VR Lab Co., Ltd. in 2016. Yamaguchi continues to lead and grow Psychic VR Lab in his current role as Co-Founder and CEO.

(※) Companies are (were) listed in Tokyo Stock Exchange
Chief Operating Officer
Nobuhiko Watanabe
Founder of One+nation
Former Operating Officer at Information Services International-Dentsu, Ltd. (ISID). (※)
Founder and Former Chief of Open Innovation Lab
Professor at The Graduate School of Project Design
Board Member at the National Institute for Regional Development
Partner of Advanced Technology Open Lab SpiralMind

Nobuhiko Watanabe played a key role in Japan’s Second Life boom. He was the founder of Open Innovation Lab, which he started while leading the Department for Digital Strategy at a financial institution at a major system integrator, ISID, as a board member. Currently, Watanabe is in charge of business development at Psychic VR Lab with his experience in Metaverse and XR technology.

(※) Companies are (were) listed in Tokyo Stock Exchange
Chief Technology Officer
Akihiro Fujii
I am always creating something.
Chief Human Resource Officer
Kyohei Mizutani
In 2012, Kyohei Mizutani joined Google Japan after graduating from the University of Tokyo’s Graduate School of Engineering. He worked as a technical consultant for mobile app developers and promoted VR/AR as a 20% project.
In 2018, he joined Psychic VR Lab as a product manager. He was appointed as an executive officer the following April 2019. He is involved in all aspects of STYLY’s product development and is responsible for a wide range of STYLY’s services as a product manager. He also leads several internal and external projects, including the “SHIBUYA XR SHOW CASE” at Shibuya PARCO.
He was appointed as CHRO in June 2021. Currently, he is in charge of growing the business from an organizational and human resource perspective.
He is a Unity Certified Developer, Certified Scrum Product Owner, Virtual Reality Engineer, and Sauna & Spa Health Advisor. His hobbies are sauna, raising children, and playing games.
Chief Media Officer
Ryohei Watanabe
Ryohei Watanabe was the founder and editor-in-chief of a VR/AR/MR focused online media site called VRInside which launched in 2016. He joined Psychic VR Lab as Chief Media Officer in 2018, where he organizes media, marketing, public relation events, and other educational projects for XR artists. He is also in charge of the XR experimental project / community called NEWVIEW. The NEWVIEW project / community is helping to pioneer new forms of creative expression and ways of designing experiences in three-dimensional space using the STYLY platform. In 2018, under Watanabe’s leadership, the 1st Annual NEWVIEW AWARDS gathered 219 VR artworks. Currently, Watanabe is developing new international business with STYLY XR artists and other partner companies as a board member of Psychic VR Lab.
Executive Officer
Tsuyoshi Nomura
After working for Sony Corporation as a lithium-ion battery protection circuit designer and AR-related technology developer, Nomura started A440/ABAL, where he was involved in frontend/backend system development and AR/VR direction. His most notable works include collaborative pieces with artists – the Media Arts Festival Grand Prize-winning “Prometheus Bound / Akiro Koizumi” and TheaterCommons’21 “Suspended / Yuko Nakamura” have both received recognition in Japan and abroad. In these works, he provided extensive support from equipment operation to AR/VR direction.

In 2021, he joined the STYLY platform development team as Production Manager, and in 2022, he was appointed as Executive Officer. While working across departments, he will act as the engine to build the STYLY service platform.
External Director
Go Fujita
Former Branch President at JAFCO (VC).
Director of MTG (※)
CEO of MTG Ventures (CVC).

Go Fujita graduated from the School of Economics at Meiji University in 1997. In 2005, Fujita joined Nippon Godo Finance Company (now JAFCO, Inc.). Later, Fujita was transferred to the Investment Department of the company’s Chubu Branch Office before being appointed Branch president in 2015. Since then, Fujita has invested in many companies, ranging from startups to large organizations, and has served on the Board of Directors of several companies. Additionally, Fujita has also been involved with fundraising and has invested in companies working in a variety of innovative fields, including autonomous driving, AI, and IoT.
In 2018, Fujita was appointed the President of MTG Ventures, Inc., a corporate venture capital of the MTG Group. As a corporate venture capitalist, Fujita has met and worked with more than 5,000 executives and has participated in developing a wide variety of businesses. Building on his successes in beauty-tech, wellness-tech, and food-tech, Fujita has expanded his investing in other fields of technology.

(※) Companies are (were) listed in Tokyo Stock Exchange
Satoshi Hirota
Representative Lawyer of HCA Law Office
Director of Locondo (※)
Auditor of Casa (※)
Outside Director of Willplus Holdings (※)

Satoshi Hirota worked for a major legal office specializing in corporate affairs, where he was responsible for making arrangements, contract negotiations, and providing legal advice on M&A projects including mergers, buyouts, business transfers, stock transfers, stock swaps, and policies to prevent hostile acquisition as well as financing projects including project financing, asset liquidation and securitization, and issuing corporate bonds. He then began working for a US-based law office where he was involved in establishing a credit facility for a private equity fund. After returning to Japan, he joined a private equity fund where he was responsible for examining potential investments, providing business management advice, and overseeing exit processes, a role which saw him successfully complete two exit projects. He then took up the post as an executive officer responsible for service at an IT company that the fund had invested in. In order to leverage his business experience to provide a new corporate legal support service, he then launched HCA Law.

(※) Companies are (were) listed in Tokyo Stock Exchange
Outside Director
Masahiko Maekawa
After graduating from the Faculty of Economics at Kyoto University, Maekawa worked mainly as an economist and analyst in domestic and foreign banks, securities firms, and investment management companies. He then joined Japan Post Holdings, where he committed to the IPO preparation for three Japan Post Group companies, and to acquire/exercise measures of sponsorship rights for the Tokyo 2020 Olympic and Paralympic Games. In 2017, Maekawa led the establishment of Japan Post Capital and was appointed as Managing Director. Being head of the investment department, he was instrumental in building both internal and external relationships, and was involved in major deals such as Mercari, Sansan, and Smart News. He joined DG Ventures in August 2020 to further contribute to the venture investment industry.
Nobu Iguchi
He holds a BA from Yale University and an MBA from Harvard Business School. After working at McKinsey & Company, Amazon (U.S.), and Bridgewater Associates (U.S.), he co-founded Agya Ventures, a venture capital fund in New York, where he invests mainly in U.S. venture companies.