Company

Former CEO of ED-CONTRIVE (※)
Former Director of The Association of Copyright for Computer Software

LinkedIn： https://www.linkedin.com/in/MasahiroYamaguchi/

Profile
After leading a successful and publicly traded company listed on the Tokyo Stock Exchange as Chief Executive Officer in his late 20s, Masahiro Yamaguchi returned to school to study engineering at MIT in his early 30s. After finishing his advanced studies at MIT, Yamaguchi returned to Tokyo from the United States, to start Psychic VR Lab in 2014. He incorporated the business to form STYLY, Inc. (formerly Psychic VR Lab Co., Ltd.) in 2016. Yamaguchi continues to lead and grow STYLY in his current role as Co-Founder and CEO.

(※) Companies are (were) listed in Tokyo Stock Exchange

Born in Chiba Prefecture in 1968. After graduating from the Faculty of Engineering at Gunma University, he joined Dentsu International Information Services (ISID), where he was involved in numerous projects, including the development of online banking and trading systems. In 2006, he was appointed Executive Officer of the company, and in 2011, became the head of ISID’s in-house Open Innovation Lab. During this time, he played a key role in sparking the Second Life boom in Japan and began exploring business applications of XR technology.

After leaving ISID in 2014, he joined the founding team of the Japan Talent Development Organization, under the Cabinet Office, where he worked extensively on talent development and consulting for regional companies across Japan.

In 2015, he met developer Masahiro Yamaguchi. In 2016, he co-founded Psychic VR Lab (now STYLY) and assumed the role of Director and COO. Using the company's XR platform "STYLY," he launched a groundbreaking collaboration with fashion brand Yohji Yamamoto in 2018, allowing users to experience the Paris Collection runway in VR from within a domestic retail store. That same year, he organized an XR art exhibition at Shibuya PARCO, drawing 25,000 visitors in just one month.

Under his leadership, STYLY has received investment from numerous major corporations, including KDDI, J. Front Retailing, Tokyu Land Corporation, TV Asahi, JR West, ES-CON Japan, and Mitsubishi Corporation, expanding its spatial computing business across Japan.

In addition to serving as a professor at the Graduate School of Project Design, where he teaches digital-driven new business development, he co-founded the XR creator development project “NEWVIEW” with partner companies. The initiative aims to discover and nurture creators capable of thriving on a global stage.

In June 2024, he published the book “Apple Vision Pro ga Hiraku Mirai no Shikai – The Day Smartphones Disappear” (Gentosha), exploring how spatial computing will transform business and lifestyle in the coming era.

With a career spanning 30 years, Shiraogawa has worked in 7 countries, including the area of North America, Europe, Southeast Asia and China, for global IT and communications companies such as IBM, NOKIA, and Microsoft, as well as Integrated Resort development and operation companies based in Asia. Her diverse experience covers User Interface Design, Product Management, Marketing, Business Development, and Management. She is also engaged in supporting corporations and individuals as a professional coach and also a Japanese teacher with her international certification. Born in Fukuoka Prefecture, she graduated from the Faculty of Agriculture at Kyushu University and holds a Master's degree in Business Administration from Helsinki School of Economics (now Aalto University).

I am always creating something.
https://twitter.com/afjk01/media

In 2016, founded a media outlet specializing in XR and served as its founding Editor-in-Chief. In 2018, after covering Psychic VR Lab Inc. (now STYLY) for an article, joined the company as Chief Media Officer, and was appointed Executive Officer in April 2019.
Also in 2018, co-founded the "NEWVIEW" project in collaboration with PARCO and Loftwork, aiming to pioneer new forms of creative expression and experiences in 3D space. As part of this initiative, launched the global XR award "NEWVIEW AWARDS" in the same year. The project has since expanded internationally, establishing “NEWVIEW SCHOOL”—a platform for learning next-generation creative techniques—and hosting workshops around the world.
Since 2023, has been leading urban XR entertainment initiatives, producing projects that utilize city spaces and commercial facilities both in Japan and overseas.
In 2024, launched Japan's first co-creation project focused on the Apple Vision Pro: the "STYLY Spatial Computing Lab," and assumed the role of Director. Currently spearheading the development of new use cases for the era of spatial computing.

After working at Sony Corporation on lithium-ion battery protection circuit design and AR-related technology development, he founded his own company. At A440/ABAL, he has been involved in cross-disciplinary system development and direction in the AR/VR field, covering both software and hardware.
He has played a key role in internationally acclaimed works, such as "Prometheus Bound" by Meiro Koizumi, which won the Grand Prize at the Japan Media Arts Festival, and "Suspended" by Yuko Nakamura, handling everything from equipment operation to the direction of AR/VR expressions.
Currently, he leads location-based business initiatives at STYLY, producing the free-roam VR content "THE MOON CRUISE" for permanent installations, which has received high praise from users.

Naka spent a decade at SCSK Hokkaido, an affiliate of SCSK Corporation, as a Platform Engineer, specializing in IT infrastructure and system development. In 2019, he transitioned to Psychic VR Lab (now STYLY), where he later expanded his role to encompass content creation and direction.
His robust technical skills and practical experience proved invaluable in providing comprehensive technical support to global creators for "NEWVIEW," an innovative project dedicated to designing immersive 3D experiences. He also spearheaded several STYLY-based projects, including the AR fashion show "XR Collection" and an AR music video based on YOASOBI's hit song, "Yoru ni Kakeru" (Into the Night).
In 2023, he was appointed XR Content Production Manager for the Urban XR entertainment business, where he played a pivotal role in strengthening STYLY's spatial production capabilities.
In 2025, he advanced to the position of Executive Officer. He now leverages his technical acumen and creative vision to drive the platform and business growth of STYLY.

Leveraging extensive experience in digital transformation consulting with major Japanese firms and management of AI technology startups, I have been involved in the management reform and value enhancement of portfolio companies for VC/PE funds and listed equity investments. I have long supported the representative, Mr. Yamaguchi, since our university days and from the inception of his entrepreneurial journey.
After graduating from university, I worked at IBM (formerly PwC Consulting) and served as an executive at a Mothers-listed startup. I then spent 10 years with Accenture's Strategy Group, where I held the position of Managing Director, leading advanced DX projects such as Smart City and Circular Economy initiatives. Subsequently, I began supporting startups independently and joined the AI startup PKSHA Technology in 2018, serving as a Director and Executive Officer of the group companies. Through formulating and executing inorganic strategies such as business carve-outs of listed companies and acquisitions and integrations of unlisted ventures, I contributed to the growth of the SaaS business. Additionally, I have acted as an advisor for PE funds on due diligence and digital turnarounds, and I currently serve as a director of a PE fund's portfolio company. Since 2023, I have transitioned to an active fund for listed stocks, where I, as Managing Director, drive engagements to enhance corporate value of growth companies aiming to create future trillion-yen enterprises.

Representative Lawyer of HCA Law Office
Director of Locondo (※)
Auditor of Casa (※)
Outside Director of Willplus Holdings (※)

Profile
Satoshi Hirota worked for a major legal office specializing in corporate affairs, where he was responsible for making arrangements, contract negotiations, and providing legal advice on M&A projects including mergers, buyouts, business transfers, stock transfers, stock swaps, and policies to prevent hostile acquisition as well as financing projects including project financing, asset liquidation and securitization, and issuing corporate bonds. He then began working for a US-based law office where he was involved in establishing a credit facility for a private equity fund. After returning to Japan, he joined a private equity fund where he was responsible for examining potential investments, providing business management advice, and overseeing exit processes, a role which saw him successfully complete two exit projects. He then took up the post as an executive officer responsible for service at an IT company that the fund had invested in. In order to leverage his business experience to provide a new corporate legal support service, he then launched HCA Law.

(※) Companies are (were) listed in Tokyo Stock Exchange

He holds a BA from Yale University and an MBA from Harvard Business School. After working at McKinsey & Company, Amazon (U.S.), and Bridgewater Associates (U.S.), he co-founded Great Wave Ventures (formerly known as Agya Ventures), a venture capital fund based in New York, where he invests mainly in U.S. venture companies.