Psychic VR Lab Co., Ltd. Rebrands as STYLY, Inc. to Lead the Spatial Computing Era

Tokyo, Japan – Psychic VR Lab Co., Ltd., the provider of the spatial layer platform “STYLY,” has announced its official rebranding to STYLY, Inc., effective as of January 1, 2024. This change marks a significant step in the company’s commitment to driving the era of spatial computing and strengthening its position as a leading platform provider.


Headquarters and New Company Name

Company Name: STYLY, Inc.
Headquarters Address: 4F, 24th Sky Building, 1-34-3 Shinjuku, Shinjuku-ku, Tokyo, 160-0022

Note: Along with the name change, there is also a change in the headquarters location. The corporate identity remains the same, and contracts signed under Psychic VR Lab Co., Ltd. remain valid after the name change.


Background of the Name Change

Since our founding in 2016, our mission has been “Free Inner Creativity” by utilizing XR technology. The rebranding to STYLY, Inc. aligns with our vision to further integrate and harmonize human creativity with spatial experiences, propelling us into the future of spatial computing era.


The year 2024 marks a significant milestone, with advancements in spatial displays such as Apple Vision Pro, and considerable progress in AI technology. These developments herald the dawn of a vast new culture and industry focused on spatial media. This is indicative of a broader pattern where the introduction of new media invariably precipitates significant transformations. Historically, the advent of printing technology led to the creation of paper media, spawning magazines and newspapers. In a similar vein, audio media paved the way for records and radio, while video media gave rise to television and platforms like YouTube, each cultivating distinct cultures and industries.

In our role as a platformer in the spatial computing era, we have taken a significant step towards enhancing global recognition of our services. This includes unifying our company and service names and evolving our visual identity. These changes are aimed at making our brand more recognizable both domestically and internationally, aligning with our ongoing commitment to being at the forefront of technological innovation and media evolution.


New Visual Identity

The symbol of STYLY represents the concept of merging different dimensions. The design symbolizes the letter ‘S’ from STYLY, connecting two different points into one. It expresses the integration and harmony of new human abilities, creativity, and space.

The asset data can be found on the website:


About the Spatial Layer Platform “STYLY”

STYLY is a spatial layer platform for the “Spatial Computing” era, bridging digital and physical realms. It enables the creation and distribution of digital content targeting both public layers in urban spaces and facilities and personal layers around the individual.

We have a global community of over 100,000 creators, with more than 200,000 digital contents distributed. It offers a diverse range of digital content, including art, music, fashion, and videos, submitted by creators worldwide. These digital contents can be enjoyed alone or shared and experienced with friends, making it a versatile platform for various digital experiences.


Our mission is ‘Free Inner Creativity,’ dedicated to unleashing the creative and innovative potential in individuals and enterprises through XR technology. This initiative contributes to the evolution of humanity by fostering new cultures and industries. Through the provision of the spatial layer platform “STYLY,” the company is transforming spatial information layers into media, thereby creating the era of “Spatial Computing” where cultural and industrial activities take place within these newly defined spatial dimensions.


Headquarters Address: 4F, 24th Sky Building, 1-34-2 Shinjuku, Shinjuku-ku, Tokyo
Representative: CEO Masahiro Yamaguchi

Please refer to the press kit for more information.