Tokyo, Japan – [19th September 2024] – STYLY, Inc., a leading provider of the spatial layer platform “STYLY,” is excited to announce the opening of the STYLY ULTRA EXPERIENCE CAFÉ at Shibuya’s newly established creative hub, 404 Not Found. This unique café offers customers the ability to “purchase” immersive experiences like never before.
The first featured content, in collaboration with acclaimed filmmaker Shinichiro Ueda, is an innovative blend of storytelling, puzzle-solving, and XR technology. The project, titled “The Psychometrists: Solve the Kidnapping Case”, ushers in a new genre of entertainment. From September 21, a special three-day event will allow guests to experience this exciting XR mystery firsthand.
The immersive content “The Psychometrists: Solve the Kidnapping Case,” directed by Shinichiro Ueda, is the first project of a collaboration between STYLY and 404 Not Found, a creative hub that opened in July on the 4th floor of Shibuya Sakura Stage. This project marks the launch of the STYLY ULTRA EXPERIENCE CAFÉ, a café where you can “purchase” immersive experiences just like you would buy a cup of coffee. As part of a series of new concepts being introduced this fall, this event is the first of many immersive entertainment experiences that the café will offer.
404 Not Found serves as a meeting place for up-and-coming creators from various disciplines, fostering cross-genre collaborations and the creation of unprecedented content. XR creators, game designers, and other innovators are already active as creator members of 404 Not Found.
Starting in October, STYLY ULTRA EXPERIENCE CAFÉ will host a permanent installation of this content along with various other emotionally engaging immersive experiences created by the talented members of 404 Not Found.
Shinichiro Ueda, renowned for his unpredictable storytelling and innovative camera work in the hit film “One Cut of the Dead,” has continued to push the boundaries of visual expression. Recently, he has embraced the emerging culture of vertical short videos, and in 2023, his short film “Rental Subordinate” won the Grand Prix at the TikTok Short Film Competition at the 76th Cannes Film Festival. Ueda remains at the forefront of innovation, constantly pioneering new possibilities.
For his latest venture, Ueda has chosen to explore the realm of XR (Extended Reality). In this new project, he blends his signature twist-filled storytelling with puzzle-solving elements and cutting-edge XR technology. This combination allows participants to fully immerse themselves in the narrative, becoming the protagonist of the story.
The project was developed in collaboration with STYLY’s engineers and creative directors, who transformed Ueda’s filmed content into an XR experience. Additionally, Ueda has meticulously crafted the user experience, taking into consideration the unique characteristics of the event space at Shibuya Sakura Stage, 404 Not Found.
The story centers around three psychometrists who possess the extraordinary ability to read the memories of objects they touch. Participants will step into the shoes of these protagonists and work together to solve a mysterious kidnapping case. This fusion of film viewing, puzzle-solving, and XR experience offers a completely new genre of entertainment that has never been seen before. We invite you to enjoy this groundbreaking immersive experience.
Title: “The Three Psychometrists: Solve the Kidnapping Case” directed by Shinichiro Ueda
Story Overview:
A young girl has been kidnapped in Tokyo, and the perpetrator is demanding 10 million yen. If the ransom is not delivered on time, the kidnapper has threatened to kill the child. The situation is urgent. To find clues about the kidnapper, Inspector Omori of the Tokyo Metropolitan Police secretly assembles three psychometrists, each with the ability to read memories left in objects. However, each psychometrist can only use their ability once. They must piece together the fragments of memories they uncover and solve the case before time runs out!
Dates: September 21 (Saturday) to September 23 (Monday, holiday), 2024
11:00 AM to 8:00 PM (Last admission at 7:00 PM)
Time slots: 11:00 AM / 12:00 PM / 1:00 PM / 2:00 PM / 3:00 PM / 4:00 PM / 5:00 PM / 6:00 PM / 7:00 PM
Location: 404 Not Found (Shibuya Sakura Stage, SHIBUYA Side, 4F, 1-4 Sakuragaoka-cho, Shibuya-ku)
Admission Fees:
Individual: ¥1,500 (tax included)
Group of 3: ¥4,200 (tax included)
Experience Details: Each table will have three head-mounted displays, allowing the group of three to experience synchronized content together.
Note: If you register alone, you may be seated with other participants.
Official Website: https://styly.cc/ja/suec/threepsychometrist
Guidelines for the Experience:
In case of technical difficulties:
If technical issues prevent you from completing the experience, refunds will be processed within 24 hours after the event concludes. Please note that service fees associated with the original purchase may not be refunded.
For more details, please refer to our help page:
https://help-attendee.peatix.com/ja-JP/support/solutions/folders/44001195619
Born in Shiga Prefecture in 1984, Shinichiro Ueda began making independent films during his middle school years and continued to study filmmaking on his own after graduating from high school. In 2009, he founded a film production group and went on to direct more than 10 films, including Rice and Boobs, The Romance Novel Writer, and Take 8, garnering 46 awards, including 20 Grand Prix titles at domestic and international film festivals.
In 2018, his first feature-length film, One Cut of the Dead, became an extraordinary hit, expanding from just 2 theaters to 350 across Japan. In August 2019, he co-directed The Liar’s Game, followed by his second feature-length film, Special Actors, which was released in October of the same year.
In May 2020, responding to the COVID-19 pandemic, he released One Cut of the Dead Mission: Remote, a project created entirely remotely without in-person interaction between the director, staff, and cast, which was made available for free on YouTube. His subsequent works include One Hundred Days to Live and DIVOC-12 in 2021, and Popran in 2022.
In 2023, his vertical short film Rental Subordinate won the Grand Prix at the TikTok Short Film Competition at the 76th Cannes Film Festival, further cementing his reputation as a groundbreaking filmmaker. Ueda’s latest work, the feature-length film Angry Squad: The Civil Servant and the Seven Scammers, is scheduled for release in November 2024.
About 404 Not Found
404 Not Found is a creative hub for indie creators, located on the 4th floor of Shibuya Sakura Stage. It aims to be a sanctuary for indie creators across various cultural fields, including gaming, art, music, and food. The space hosts a wide range of events, such as exhibitions, workshops, music performances, and limited-time restaurants, providing support for creators’ artistic endeavors and fostering collaboration among creators. The approximately 150-square-meter floor includes an event space with a 10-meter-wide LED screen, a retail and café area, a kitchen and restaurant space, and a broadcasting studio, all designed to support creative activities across genres.
Official Website: https://www.404shibuya.tokyo/
About Shibuya Sakura Stage
Shibuya Sakura Stage is a new-generation landmark in Shibuya, a mixed-use facility that began construction in November 2023 and is set to fully open this summer. Conveniently located next to Shibuya Station, with easy access to Daikanyama and Ebisu, this 2.6-hectare development in the Sakuragaoka area features offices, commercial spaces, and residential areas. It aims to create a vibrant community that attracts and serves people of all generations.
Official Website: https://www.shibuya-sakura-stage.com/
About STYLY
STYLY, Inc. is a technology company that provides the XR/Spatial Computing platform “STYLY” for the era of Spatial Computing. Through technology centered on XR, we aim to unleash the creativity of individuals and businesses, contribute to the creation of new cultures and industries, and advance human evolution.
Company Information:
Headquarters: 4F, Dai-24 Sky Building, 1-34-3 Shinjuku, Shinjuku-ku, Tokyo
CEO: Masahiro Yamaguchi
Official Website：https://styly.inc/
Contact
STYLY, Inc. Misa Iioka
Presskit: https://x.gd/rgTB3
