Tokyo, Japan – STYLY, Inc. (Shinjuku, Tokyo) and TOKYO DOME Corporation (Bunkyo, Tokyo) jointly exhibited at Augmented World Expo (AWE) USA 2025, one of the world’s largest XR conferences, held in Los Angeles, USA, from June 10 (Tuesday) to 12 (Thursday), 2025.
“THE MOON CRUISE,” a free-roaming VR experience jointly developed by the two companies, was selected as a finalist for the prestigious global award, AUGGIE AWARDS 2025. This recognition highlights the entertainment value of the experience, which creates new value in real-world spaces through the integration of cutting-edge technology.
The exhibition served as a valuable opportunity to globally promote “THE MOON CRUISE”, an immersive space travel experience that makes visitors feel as if they’ve truly walked on the moon. This experience is currently offered at “Space Travelium TeNQ” within TOKYO DOME CITY.
Both companies plan to strive to collaborate and deliver top-tier content that sets new benchmarks in entertainment.
AWE USA 2025 saw participation from approximately 250 companies worldwide, over 450 speakers, and more than 5,000 attendees. Amidst this, “THE MOON CRUISE” stood out, utilizing augmented exhibition content to deliver an immersive experience with visual changes, audio, and video guides. Over 200 people experienced the demo during the event, receiving overwhelmingly positive feedback, including comments such as:
At the AWE USA 2025 venue, “THE MOON CRUISE” was showcased as an extended exhibition experience, augmenting our physical booth with XR to introduce various projects.
Visitors simply gaze at information cubes that project objects from “THE MOON CRUISE.” As they focus, these objects gently expand, revealing detailed project information. This visual transformation triggers audio and video guides, offering a truly immersive exhibition.
Additionally, our booth will feature content for Apple Vision Pro, including body extension art that won the Grand Prix and “AWE PRIZE” at the global XR creative award “NEWVIEW AWARDS 2024.”
“THE MOON CRUISE” was selected as one of 106 finalists out of 466 entries for the AUGGIE AWARDS 2025, a global XR award. It became a final nominee in the BEST LOCATION-BASED ENTERTAINMENT category, which received 41 applications, the second-highest number overall. Although it did not win, this selection unequivocally proved its world-class quality.
“THE MOON CRUISE” is an AWE-inspiring sensory XR experience located in TOKYO DOME CITY’s Space Travelium TeNQ.Travelers suit up, rocket through space, and freely explore an expansive lunar world – riding space vehicles, tossing moon rocks with fellow travelers, and capturing out-of-this-world selfies to share after returning to Earth!
STYLY has a proven track record of developing XR and spatial computing businesses in urban spaces and commercial facilities, collaborating with a diverse range of creators and businesses.
This includes AR experiences on smartphones and rich, immersive VR experiences using head-mounted displays, such as “THE MOON CRUISE” at TOKYO DOME City’s “Space Travelium TeNQ,” which offers a futuristic space travel experience.
To share the unique “THE MOON CRUISE” experience with a global audience, STYLY partnered with TOKYO DOME to exhibit at Augmented World Expo (AWE) USA 2025.
Augmented World Expo (AWE) is a conference and exhibition focusing on augmented reality (AR), virtual reality (VR), and wearable technologies. It has been held annually since 2010 by AugmentedReality.org, a non-profit organization dedicated to advancing AR and VR technologies to contribute to human progress.
The AUGGIE AWARDS are global awards held within AWE, the world’s largest XR conference. Established in 2010, they are prestigious awards in the global AR and VR industry. Now in their 16th year, the awards recognize the most outstanding works in augmented reality (AR), virtual reality (VR), and mixed reality (MR).
“Space Travelium TeNQ” is a space-themed entertainment facility where visitors can enjoy a variety of space-related experiences, including exhibits that spark intellectual curiosity, VR experiences, art, and learning opportunities in galleries and classrooms, as well as cafes and shops.
TOKYO DOME Corporation primarily operates “TOKYO DOME CITY”, an entertainment complex that includes the TOKYO DOME (home of the Yomiuri Giants baseball team), TOKYO DOME CITY attractions, LaQua, and Korakuen Hall. As one of Tokyo’s largest leisure facilities, the company focuses on developing attractive facilities and planning/operating events. They also engage in retail business with “shop in,” resort operations in Atami, and entrusted management of public and private sports facilities.
STYLY, Inc. is the provider of STYLY, a spatial layer platform that connects the digital and physical worlds. STYLY leverages XR-based technology to unleash the creative potential of individuals and organizations. By fostering the creation of new cultures and industries, STYLY aims to contribute to the evolution of humanity.
STYLY, Inc.
info@styly.inc
