Tokyo, Japan – STYLY, Inc. (Shinjuku, Tokyo), PARCO Co., Ltd. (Head Office: Shibuya, Tokyo), and Loftwork Inc. (Shibuya, Tokyo) have jointly launched the “NEWVIEW” project, a global creative award for XR (VR/AR/MR) content. The “NEWVIEW AWARDS 2024” is now open for submissions as of August 21, 2024.
This year’s awards introduce the new “Spatial Computing” category, specifically inviting content developed for the Apple Vision Pro. Additionally, the “Site-specific AR” category seeks AR works that leverage the significance of place. The judging panel features renowned global artists, including Naohiro Ukawa (DOMMUNE), Gerfried Stocker (Ars Electronica), KEIKEN, David OReilly, Lu Yang, and Saeborg.
This award aims to discover and promote the next generation of artists and creators who will lead the “design of hyper-experiences” by exploring new forms of expression, culture, and lifestyles, in anticipation of a near future where all artists and creators will have access to three-dimensional spatial expression. Over the past six years, the competition has received a total of 841 entries from 26 countries worldwide, contributing to the emergence of talent that is now active in the XR scene.
This year, we have established the new “Spatial Computing Category,” seeking content for the Apple Vision Pro, to pioneer use cases for the upcoming era of spatial computing, driven by the collective intelligence of the next generation of artists and creators.
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Official Website: https://newview.design/AWARDS
Submission Requirements: Works must be created using “STYLY” (https://styly.inc/en/product/ ), a spatial computing platform that provides a space for spatial expression to artists from all creative fields.
◆ Submission Periods:
– Spatial Computing Category
Wednesday, August 21, 2024, to Wednesday, October 16, 2024, 12:00 PM (UTC)
– Site-specific AR Category
Wednesday, August 21, 2024, to Tuesday, December 17, 2024, 12:00 PM (UTC)
◆ Entry Forms:
– Spatial Computing Category: https://awrd.com/award/newview2024-spatial-computing
– Site-specific AR Category: https://awrd.com/award/newview2024-sitespecific-ar
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Visions that weave context.
Since the widespread adoption of smartphones, we’ve become connected to distant places and past eras, with AR technology even allowing us to rewrite our immediate reality, creating illusions within our surroundings. This can feel like constructing alternate worlds through a kind of magic. However, this magic can also erase the connection between place and time, stripping away the context that gives meaning to information, spreading it across an endless horizon.
Yet, with the advent of spatial computing, including the Apple Vision Pro, we have an opportunity to restore this lost context. These new perspectives and tangible information environments can help us reweave the essential relationships between humans and the narratives that define us. No story exists without context.
By placing windows freely in our reality and engaging with immersive content, we can reconnect with the vital context that shapes our existence and the stories we tell about ourselves. The question now is: what relationships will you weave or reweave? The time to layer context-rich content beyond the vision is now.
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This year, we have established two categories: the Spatial Computing Category, which seeks content for the Apple Vision Pro, and the Site-specific AR Category, which invites AR works that leverage the concept of spatiality.
◆Spatial Computing Category
This category is dedicated to creating works for the Apple Vision Pro. We are seeking projects that weave stories of the future through the concept of Spatial Computing and the reframing of the real world.
In this category, approximately 10 works will be selected for production support from the submitted entries by late October. The selected creators will receive technical support from STYLY to help realize their concepts. The purpose of providing this support is to assist in the creation of works for the Apple Vision Pro, as knowledge and expertise in this area are still being developed.
Creators chosen for production support will have the opportunity to refine their submitted works with our assistance until Tuesday, December 17, 12:00 PM (UTC).
The production support includes the following:
– Assistance in refining concepts tied to technology
– Technical support during production (planned via text chat on Discord)
Finalist works are scheduled to be exhibited at a location in Tokyo in February 2025. Additionally, projects for the Spatial Computing Category are being developed through the NEWVIEW SCHOOL 2024 (JP / global), and works by SCHOOL participants will be eligible for finalist consideration.
◆Site-specific AR Category
We are looking for works that harness spatiality to weave future narratives by reframing the real world. Using STYLY’s city templates or Immersal, you can create site-specific pieces. While submissions that do not utilize these features are also welcome, this year’s theme emphasizes “leveraging spatiality and exploring the relationship with the real world.” As such, when submitting your work, please specify “the location where the experience is intended to take place.”
If selected as a finalist, your work will be exhibited at a location in Tokyo in February 2025.
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◆NAOHIRO UKAWA (Contemporary Artist | Founder of DOMMUNE)
Born in 1968, Naohiro Ukawa is a contemporary artist whose work spans various disciplines, including video art, graphic design, VJing, writing, and university teaching. Since the late 1980s, he has been a multidisciplinary artist whose work blurs the lines between traditional fine art and popular culture, making him one of the most liberated creators in contemporary Japan. He first gained prominence as a graphic designer and video artist in the late 1980s and has since participated in numerous exhibitions both in Japan and abroad, including “Buzz Club: News from Japan” at MoMA PS1 in New York and “JAM: Tokyo-London” at the Barbican Art Gallery in London in 2001.
In 2010, Ukawa launched “DOMMUNE,” Japan’s first live-streaming studio and channel, which garnered widespread attention both domestically and internationally with its record-breaking viewership. In 2011, DOMMUNE was selected as a recommended work at the Japan Media Arts Festival. Ukawa considers the act of filming, streaming, and recording the daily programs produced at DOMMUNE as his own “contemporary art.”
In 2016, Ukawa opened a satellite studio, “DOMMUNE LINZ!” with a 500-meter-wide stage at the Train Hall of Ars Electronica in Linz, Austria. In 2019, he launched another satellite studio, “DOMMUNE SETOUCHI,” at the Setouchi Triennale, both of which gained significant attention. DOMMUNE has participated in numerous international contemporary art exhibitions and has established satellite studios around the world, including in London, Dortmund, Stockholm, Paris, Mumbai, Linz, Fukushima, Yamaguchi, Osaka, Kagawa, Kanazawa, Akita, Sapporo, and Sado Island. Through these efforts, Ukawa continues to explore the concepts of ubiquity (“here and now”) and omnipresence (“anytime, anywhere”) simultaneously.
Over 14 years, DOMMUNE has broadcast approximately 7,000 programs, totaling over 15,000 hours and 200 terabytes of content, with a cumulative audience of over 200 million viewers. In 2019, the studio moved to the 9th floor of the newly renovated Shibuya PARCO. After celebrating its 10th anniversary in 2020, DOMMUNE entered its second chapter, evolving into “SUPER DOMMUNE,” an updated version that looks to the future with cutting-edge technology post-Web 3.0. In 2023, Ukawa’s exhibition “Naohiro Ukawa: FINAL MEDIA THERAPIST @ DOMMUNE” at the Nerima Art Museum in Tokyo questioned where the artist exists in the creation process in the age of generative AI. He made headlines by creating spatial paintings with custom-tuned generative AI and robot arms equipped with artificial intelligence, historically updating the act of “painting.” In 2021, Ukawa received the 71st Minister of Education, Culture, Sports, Science, and Technology’s Art Encouragement Prize.
◆Gerfried Stocke(Media Artist | Artistic Director of Ars Electronica)
Gerfried Stocker is a media artist and telecommunications engineer based in Austria. From 1995 to 1996, Stocker led a team of artists and engineers to develop the pioneering new exhibition strategy for the Ars Electronica Center, and he also established Ars Electronica Futurelab, the Center’s unique R&D facility. Since 2004, he has spearheaded the planning and realization of a series of international exhibitions, and since 2005, he has been responsible for planning and redefining the themes of the newly expanded Ars Electronica Center. Since 2015, he has overseen the expansion of the Ars Electronica Festival and in 2019, led the extensive overhaul of the content and interior of the Ars Electronica Center. Stocker also serves as a consultant for numerous companies and institutions in the fields of creativity and innovation management, and he frequently appears as a guest lecturer at international conferences and universities. In 2019, he was awarded an honorary doctorate from Aalto University in Finland.
◆KEIKEN (Artist Collective)
An artist collective founded in 2015 by artists Tanya Cruz, Hana Omori, and Isabel Ramos. The collective’s name, KEIKEN, is derived from the Japanese word for “experience,” which is central to their work. Through video, gaming, installations, XR, blockchain, and performance, they create works that explore new social structures, ways of being, and possible futures. KEIKEN is also a recipient of the Chanel Next Prize and a resident at Somerset House in London.
Recent major exhibitions include Amos Rex (Helsinki, Finland) (2024), 21st Century Museum of Contemporary Art, Kanazawa (Kanazawa, Japan), KANAL–Centre Pompidou (Brussels, Belgium), Helsinki Biennial (Finland), HAU (Berlin, Germany) (2023), C/O Berlin (Germany), Wellcome Collection (London, UK), ARKO Art Centre (Seoul, South Korea), Julia Stoschek Collection (Düsseldorf, Germany), Onassis (Athens, Greece) (2022), Thailand Biennale (Korat, Thailand), HEK (Basel, Switzerland), 17th Venice Architecture Biennale (Venice, Italy), Tokyo Photographic Art Museum (Tokyo, Japan) (2021), FACT (Liverpool, UK), transmediale, Haus der Kulturen der Welt HKW (Berlin, Germany) (2020), ICA (London, UK), and Jerwood Arts (London, UK) (2019).
◆David OReilly(Multidisciplinary Artist)
David OReilly is a multidisciplinary artist based in Los Angeles who began his career as an independent animator, creating groundbreaking short films such as “Please Say Something” and “The External World.” He later worked as a writer for television shows like “Adventure Time” and “South Park” and contributed to the creation of a fictional video game for Spike Jonze’s Academy Award-winning film “Her.” OReilly is also known for his iconic simulation games “Mountain” and “Everything.” His augmented reality works have amassed over 3 billion views online.
◆Lu Yang (Artist)
Lu Yang is a multimedia artist based in Shanghai who specializes in creating fantastical, painful, and shocking images that suggest forms and structures of reality derived from nature and religion. His work intersects religion, philosophy, neuroscience, psychology, and contemporary technology in a multidisciplinary fusion. Lu Yang’s diverse body of work includes game engines, 3D animated films, video game installations, holograms, motion capture performances, virtual reality, and software manipulation. He frequently collaborates with renowned scientists, psychologists, performers, designers, experimental composers, music producers, robotics companies, and pop stars.
His works have been featured in major exhibitions at leading museums and institutions worldwide, including significant solo exhibitions at ARoS Aarhus Art Museum (Aarhus, Denmark), Spiral (Tokyo), M WOODS (Beijing), MOCA Cleveland (Cleveland, USA), UCCA (Beijing), and Fukuoka Asian Art Museum (Fukuoka).
In recent years, his works have been included in large thematic exhibitions such as the 59th Venice Biennale 2022, Asia Society Triennial 2021 (New York), Shanghai Biennale 2018 and 2012, Athens Biennale 2018, Liverpool Biennial 2016, Montreal International Digital Art Biennial 2016, China Pavilion at the 56th Venice Biennale 2015, and Fukuoka Asian Art Triennale 2014. Lu Yang’s work was curated into a 2020 exhibition at the Centre Pompidou in Paris, and in 2019, he was awarded the BMW Art Journey, leading to the creation of new digital works titled “DOKU.” He was named Deutsche Bank’s “Artist of the Year 2022.”
◆Saeborg (Artist)
Based in Tokyo, Saeborg is an incomplete cyborg—half human, half toy. She creates and dons latex bodysuits as extensions of her own skin, using these performances to challenge fixed identities, such as gender, and to transcend the human body itself. Driven by a strong desire to go beyond these constraints, Saeborg wraps herself in bodysuits that playfully deform creatures like sows and pests, creating a playful utopian experimental farm inhabited by the lowest creatures of the ecosystem.
Recent major exhibitions include the “Tokyo Contemporary Art Award 2022-24 Exhibition” (Museum of Contemporary Art Tokyo, 2024), “World Theatre Festival 2023” (Frankfurt/Offenbach, Germany), “Ultra Unreal” (Museum of Contemporary Art, Sydney, 2022), “Cycle of L” (Kochi Prefectural Museum of Art, Kochi, 2020), “Aichi Triennale 2019: Taming Y/Our Passion” (Aichi, 2019), “Dark Mofo” (Hobart, Australia, 2019), and the 6th Athens Biennale (Greece, 2018). Saeborg has been awarded the Tokyo Contemporary Art Award (TCAA) 2022-24 and the Toshiko Okamoto Prize at the 17th Taro Okamoto Award for Contemporary Art.
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The NEWVIEW AWARDS 2024 offers the following prizes:
◆GOLD (1 per category)
Prize: $5,000 USD
◆PARCO PRIZE (1 work, across categories)
Collaboration rights with PARCO.
◆AWE PRIZE (1 work, across categories)
Opportunity to exhibit at AWE USA 2025, including a complimentary AWE ticket and support for Auggie Awards submission.
Additional collaboration prizes with sponsors and media partners will be announced at a later date.
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◆Sponsor
◆Collaboration Partners
◆Media Partners
*In alphabetical order
*Information regarding sponsors and partners will be updated as needed.
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Launched in January 2018 as an experimental project/community to pioneer new creative expressions and design experiences in 3D space. Collaborating with creators from various fields, including fashion, music, video, graphics, and illustration—who embody urban culture—we initiate experiments to design next-generation cultural and lifestyle experiences that transcend the boundaries between reality and imagination. Through lectures and meetups held both domestically and internationally, we promote the discovery, development, and exchange of the next generation of XR creators.
Official Website： https://newview.design/
Contact：info@newview.design
You can download the press kit, which includes the press release and logos, from the following link:
https://x.gd/9T2SU
